Brazil’s Young Miss pageants an escape from poverty | CNN (2024)

Brazil’s Young Miss pageants an escape from poverty | CNN (1)

Maysa prays before her turn on stage during the final contest for Miss São Paulo 2015.

Brazil’s Young Miss pageants an escape from poverty | CNN (2)

Laryssa and Rayssa gaze into the camera. The twins are nine years old, but have been modeling since they were 11 months old. They do their own hair and make-up before going to contests and parties. They can earn up to about $650 a month.

Brazil’s Young Miss pageants an escape from poverty | CNN (3)

Bruna Figueiredo Rodriguez strikes a pose for Luisa Dörr's camera during the national finals for Young Miss Brazil 2014. She was the reigning Miss Minas Gerais, a landlocked state in eastern Brazil. She did not win.

Brazil’s Young Miss pageants an escape from poverty | CNN (4)

Kathellen Cristina, Nicoly Leandra Reginato, and Rafaela Santos Corassa wait in a limo before the national finals for Young Miss Brazil 2014.

Brazil’s Young Miss pageants an escape from poverty | CNN (5)

Maysa Martins strikes a pensive pose at the 2014 finals. She had come to watch the contest. She'd been dreaming of being a Miss since she was small. Six months later, she became a candidate, winning her state's Black Beauty contest.

Brazil’s Young Miss pageants an escape from poverty | CNN (6)

Miss Brazil Bahia waits to change her dress, minutes before parading before judges at the final contest for Young Miss Brazil 2014.

Brazil’s Young Miss pageants an escape from poverty | CNN (7)

Kathleen Da Silva and Daniela Tereza Gaspar wait for Young Miss competitors to get out of their limousines. They both dream of being Misses and wearing the winning sash.

Brazil’s Young Miss pageants an escape from poverty | CNN (8)

Young Miss contestants spin in their dresses during a competition. Girls must be between ages 8 and 12 to participate in the contests.

Brazil’s Young Miss pageants an escape from poverty | CNN (9)

Maysa perches on the armrest of a chair in her home. She lives in the Brasilândia slum on the edge of São Paulo.

Brazil’s Young Miss pageants an escape from poverty | CNN (10)

Kamila Kung, Princess of the state of Santa Catarina, stands amid piles of dresses. She was competing in the final contest for Young Miss Brazil 2014.

Brazil’s Young Miss pageants an escape from poverty | CNN (11)

Maysa waits to leave for the Young Miss São Paulo competition with her 5-year-old sister Luana, and her mother Ana. They took a bus and train to reach the contest, traveling for nearly two hours. She won the title of Young Miss São Paulo Black Beauty.

Brazil’s Young Miss pageants an escape from poverty | CNN (12)

A green dress hangs on a windowpane in Maysa's home in Brasilândia.

Brazil’s Young Miss pageants an escape from poverty | CNN (13)

Maysa struts the catwalk at the Young Miss São Paulo competition in January 2015. She won the title of Young Miss São Paulo Black Beauty.

Cnnphotos miss brazil pageant

Story highlights

Young Miss Brazil contestants are girls between ages 8 and 12 whom are enrolled in school

Brazilian photographer Luisa Dörr documented the competition and its young contestants

Dorr later focused on Maysa Martins, a 12-year-old from Brasilândia, a dangerous slum on the outskirts of São Paulo

CNN

It’s not hard to get a Brazilian “Young Miss” to pose for the camera. You don’t even need to ask. She’ll ask you.

Walk into the room with a camera, and she’ll grab you by the hand, tugging you into position.

In front of the lens, she transforms herself into a supermodel. She swings her hair around to one side, stretches her neck into a long line, and delicately co*cks a hand on her hip.

In fact, it may be a more difficult task to get a Young Miss not to strike a pose.

“It wasn’t easy,” Brazilian photographer Luisa Dörr said. “I needed to catch them slightly distracted to be able to do my photos.” Dörr spent hours following a cadre of preteen girls as part of the nationwide Young Miss Brazil contest.

It began as an assignment for Revista São Paulo. Dörr arrived early and began photographing girls who caught her attention – not just the contest hopefuls, or the reigning champions in their sashes. Dörr also was fascinated by the other girls who came solely to watch the Young Misses, each likely dreaming about becoming a Miss herself one day.

That was how Dörr met Maysa Martins, a 12-year-old from Brasilândia, a dangerous slum on the outskirts of São Paulo. Dörr spotted the girl, wearing a green dress, at a contest in April 2014. They chatted, and Dörr took her photo — a shadowy portrait shot under a tree outside.

Brazil’s Young Miss pageants an escape from poverty | CNN (14)

Photographer Luisa Dorr

Four months later, Dörr received an email from Maysa’s mother asking if the photographer could take some portfolio images of her daughter to help her start a modeling career. Dörr agreed to do the work for free, and began spending time with the family as Maysa rehearsed, took lessons, and prepared for the contest.

“I got close to her everyday life, and we became friends,” Dörr said.

She speaks glowingly of Maysa’s “astounding personality” and down-to-earth determination and dedication to her studies. She is Catholic, and the daughter of a policeman and a secretary.

For Maysa, being a Miss is about more than talent, Dörr said.

“It’s a way to survive her environment,” the photographer said. Maysa is among many young women in São Paulo “facing entrenched poverty, violence, racism, trauma, and a range of other barriers to health and well-being.”

Maysa acclimated to the pageant life quickly, and rose to win the state title of Young Miss São Paulo “Black Beauty,” a separate title from Young Miss São Paulo, created to encourage black girls to participate.

“Racism is, unfortunately, very common, even with most of our people being a mix of several different ethnicities,” Dörr explained. “It’s not common seeing many black people in beauty contests.”

Maysa proceeds next to the national finals in October. There, she’ll be among young girls competing for the titles of Young Miss Brazil, Miss Brazil National Black Beauty, 1st and 2nd National Princesses, and Miss Congeniality.

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      To be in the contest, a girl needs to be between 8 and 12 years old and enrolled in school. The pageant is divided by national states. Girls pass up and down the catwalk in myriad outfits, and perform various talents.

      Looking through Dörr’s photo essay, it can be easy to forget that these girls are, in fact, children.

      In an image of 9-year-old twins Laryssa and Rayssa, the girls are styled nearly identically. Their hair is teased and curled into blond creations. They wear flouncy gowns. They gaze into the camera, porcelain faces strategically highlighted and contoured with makeup. They could be teenagers. They carry oversized teddy bears, and wear Velcro high-top, iridescent sneakers, as if to remind the camera they’re just kids.

      Dörr said the twins have been modeling since before their first birthday. Their mother told the photographer they learned to do their own makeup at age 7. They earn anywhere from $100 to more than $650 a month through acting and modeling gigs. Half goes into a savings account; the other half is donated to an orphanage.

      With those kinds of opportunities on offer for a select few, much like in any American youth pageant, the emotions run as high as the stakes – for both the girls and their mothers.

      “It’s very hard on a child to lose a contest,” Dörr said, recalling a girl fighting with her mother at a final competition. The girl had lost, and was sobbing.

      Dörr was quick to point out that it’s a beauty contest, but it should also be approached with a fun spirit. She said it teaches girls to put in hard work to achieve their goals.

      Maysa hopes one day she’ll win the title of Miss Brazil. For now, she is still a child. Dörr said Maysa often writes in her notebook, making rhymes. She likes perching in a chair by the window that overlooks her street in Brasilândia.

      “[Maysa is] aware of the difficulties and sacrifices of the career that she wants to follow,” Dörr said. “[She] won’t give up.”

      Luisa Dorr is a Brazilian photographer. You can follow her on Facebook and Instagram.

      Brazil’s Young Miss pageants an escape from poverty | CNN (2024)
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